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Who is Drive DeVilbiss

Drive DeVilbiss has become a leading manufacturer and supplier of medical products with a strong and consistent track record of growth achieved both organically and through acquisitions. We are proud of our high-quality, diverse product portfolio, channel footprint and global operating scale. Our products are sold into the homecare, long-term care, retail, and e-commerce channels in more than 80 countries around the world.

“Leading the World with Innovative Healthcare Solutions that Enhance Lives”

Summary (Major Purpose of the Role):

To assist in the growth of the Division through strategic and tactical category plans.

  • Revenue Growth % which is greater than the % rate at which the market is growing.
  • Margin growth % which is greater than the rate of revenue growth %.

The Product Manager will support products through management of the full product life cycle including new concept generation, life cycle management and end of life product cessation strategies.

They will manage product pricing strategies in line with market needs and commercial requirements and will support the external and internal sales team as required and will co-ordinate with commercial and purchasing to ensure that SKU stock levels are optimized.

The Product Manager will manage a portfolio of products in line with the company’s commercial requirements and will develop tactical and strategic plans and activities to manage this process effectively.

The individual will deliver very structured and managed product strategies and deliver high quality support to the commercial team and other departments within the business. They must be adaptable to business needs and have strong time management and project management skills. This role requires a professional product manager with extensive commercial experience.

Main Activities/Responsibilities:

Management of the full range of category products in line with the company’s revenue plans, including:

  • Provide full category oversight and management for all products within the category and associated products with a focus on the UK heath sectors.
  • Identify new product opportunities, define the commercial position, and build strategies to take viable products through the development process and to market in co-ordination with marketing and commercial teams.
  • Ensure a detailed project plan is maintained for all new product developments within the category and products in development are tracked in terms of progress to plan, commercial outcome and required specification.
  • Carry out competitor product evaluations to identify risks to the business, new product opportunities or existing product re-development needs in order to maintain a commercial, competitive and differential advantage.
  • Creating the business plan and market strategy for any new product and executing the project from concept to launch ensuring that all stakeholder departments are included.
  • Full product Lifecycle Management, including product life extension strategies and end of life cessation planning and implementation of those plans. Coordinate plans with Marketing and commercial teams.
  • Portfolio management to ensure the correct products are maintained in the range, gaps are filled, stock levels are optimised, and slow-moving stock is identified and reduced/removed through targeted strategies in line with the commercial team.
  • Removing underperforming products; if commercially viable develop existing product to increase sales to plan. Underperforming products to be removed from the range, minimising any stock right off and ensuring that product support is in place for products in market.
  • Developing the pricing strategy for all products within category, in line with buying/manufacturing costs, market and competitor pricing and the commercial needs of the business within each market. Commercial selling price is controlled by the commercial heads.
  • Enhance sales margins through ensuring the product specification is produced at the lowest cost to support each channel/market and where possible develop differentiated products which can be sold at higher price/margins. Support creation of marketing strategies to support product sales.
  • Creating a 1 & 3+ year category strategy plan, agree the plans with management and execute the plan.
  • Actively monitor monthly and quarterly sales, margins and market trends and adjust plans and strategies to take advantage of any opportunities within markets, minimising any risks to the category or the business.
  • Prepare a monthly report on category activities, current product development, and plan timings. Highlight market trends and competitor activity. Report all identify risks.
  • Work with the sales team to fully understand market trends, competitor activities and product requirements.
  • Attend group offices as and when required.
  • Any other responsibilities deemed reasonable to support the team and organisation.


  • High calibre professional with Product Management experience; preference within the medical DME market, but product management skills are the priority.
  • Have a well-structured and priority driven working methodology.
  • Be creative by nature.
  • Ability to communicate well with all levels of staff.
  • Organised, methodical, and structured in approach and actions.
  • High level of confidentiality.
  • Desire to continually improve the performance of their own team and business performance.

Education and Experience:

  • The successful candidate will likely have at least 3 years’ experience as a category/product manager within a role where the full scope of category/product management tasks were undertaken.
  • It would be advantageous for the successful candidate to have experience of selling/marketing into UK medical markets.
  • The successful candidate will have experience of delivering product marketing strategies and plans.

Why Apply to Drive DeVilbiss

Competitive Benefits including – company sick pay, 26 days annual leave rising to 28 (+ Book Your Birthday Off Work and the option to buy/sell/carry over annual leave), pension, BUPA Cash Plan Scheme, Employee Assistance Programme, Bike2Work, free onsite parking, long service recognition, staff discount on our products and access to Perkbox (our benefits and rewards platform).

Equal Opportunities Statement:

Drive DeVilbiss is an equal opportunity Employer and provides equal employment opportunities to all employees and applicants for employment. We ensure that to ensure that no candidate receives less favourable treatment on the grounds of race or colour, nationality, national or ethnic origin, sex, marital status, religion, age, sexual orientation or disability. Drive DeVilbiss complies with applicable legislation governing non-discrimination in employment in every location in which the company has facilities. Selection criteria and procedures are regularly reviewed to ensure that individuals are treated on the basis of their relevant merits and abilities.

All successful candidates will be required to prove their eligibility to work in the UK, as well as accurate reference details covering their recent employment history. Please note some roles are also subject to an Enhanced DBS check.